CLARA ZORZOLI
Clara is a freelance digital product designer based in Berlin.
With over a decade of diverse design experience, she has left her mark on a wide range of projects, ranging from crafting comprehensive Design Systems and intuitive interfaces to designing typefaces and immersive experiences.
Her portfolio spans the digital and physical realms, encompassing the design of services, editorial publications, data visualisations, animations, album covers, and product packaging.
With a keen eye for detail and a passion for tackling complexity head-on, Clara is now dedicated to crafting innovative solutions that sit at the core of the product experience.
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LinkedIn / Instagram INDEX / 04 O/M
An interactive journey through the brand
art direction of catalog’s visuals graphics
UI/UX for the website
conducting research with Service Design methodologies
The BrandO/M has emerged as an important brand in the highly competitive world of technical lighting.
The 2016 catalog is an aspirational manifest, organising product families into groups that allow the brand to speak from the inside out, rather than conforming to fit industry etiquette.
The CatalogueEverything in the catalog was created from scratch by O/M's in-house Communication Department using precise photography, copy, technical drawings, infographics, and product renderings. The team's determination to turn a complex array of data into clear and simple graphics has resulted in a great work tool both for clients and employees, as well as an effective sales tool.
O/M's 2016 Catalog was awarded by the Association of Registered Graphic Designers (RGD). This new Awards Program has been created to acknowledge the work done by creative teams that work as internal agencies.
Judge’s Comment:
"This is an elegant and informative piece of work that enables the brand to compete in a competitive category. It is modern and relevant and really answers the brief of creating an aspirational manifest that highlights the brand. It would be hard not to notice this one.
Beautiful work!" Rebecca O’Donnell
The catalog was also featured in ROOF Magazine.
The WebsiteThe website is an interactive journey through the brand and a great tool for accessing all the information about the products.
It is optimized for mobile and desktop devices, and it’s easy to share content from any platform. The design was made to allow different browsing journeys in order to find the right luminaires for every project.